WellBeing International 2019
(2) Center for Large Landscape Conservation (CLLC) in Bozeman, Montana, and
(3) Greyton Farm Animal Sanctuary (GFAS) in South Africa.
- Global Dog (and Cat) Campaign. WBI is seeking to develop a core global repository that will track global dog populations and their welfare challenges in a broad attempt to improve the well-being of both dogs and people in communities across the world. This project also has an environmental toehold in that roaming dogs also chase and harass wild animals and the campaign will seek to reduce and even eliminate such threats to wildlife. A detailed campaign proposal has been developed, as have two detailed reports on companion animal issues in the state of Oklahoma and for dogs across the world. These reports are not available for public distribution but WBI will be referring to some of the data collected to support those reports in its 2020 publications. WBI has also had a paper on outdoor cat management published in a new academic journal.
- Conservation Area Connectivity. WBI has published items in its newsletter emphasizing the damage inflicted on wildlife by linear infrastructure (e.g., roads, railways, canals and fences) and continues to support the importance of providing connections for wildlife so that their populations can thrive and move with safety from one conservation area to another. For the most part, we are endorsing and promoting the activities of our partner, the CLLC, but we will be looking for our own program opportunities in the coming years.
- Humane and Environmental Education. Education is widely endorsed but its impact is seldom measured with any depth or success. For the most part, education is measured by an increase in the retention of knowledge, but the real measure of success is behavior change. For example, smoking among U.S. adults has declined from 42% of the population in the 1960s to 14% today. U.S. seatbelt use has gone in the opposite direction, rising from 14% in 1983 to 90% today. It is evident that concern for animals has also increased because public donations to the big four animal protection organizations are increasing much faster (454%) than inflation (147%) over the past 20 years. WBI is planning to develop an environmental and humane education project in Greater Greyton together with measures to test the impact of the educational activities.
- Plastics in the Ocean. WBI is horrified by the impact that the plastics revolution is having on our planet and especially on the ocean. We began to develop some campaign ideas but have not had the time to expand them into an approach that could help the situation. We continue to explore the issue and also to produce occasional items in our newsletters.
- The Challenge of Consumption. WBI is beginning to address some of the challenges stemming from high-consuming countries as well as the increase in the human population. We have signed up to partner with Thriving Together, which is a program launched by the Margaret Pyke Trust in the United Kingdom. The Trust connects population and conservation organizations behind a push to reduce the projected peak population in 2100 from 11 billion to something closer to 9 billion. WBI has recently received a development grant to explore a multi-pronged project to address the challenges of growing human consumption and population. The first prong will be aimed at reducing the impact of our current diets and factory farming. In a recent poll, people who ate less meat responded that it was a rewarding change, for a number of different reasons. WBI hopes to capitalize on the notion that millions of individuals will take the pledge to consume less and be more strategic in their life choices.
- Outreach Activities. WBI has developed and produced two monthly (almost) newsletters. One (WellBeing News) is more technical while the other (Tales of WellBeing) attempts to deliver some good cheer and whimsy to supporter inboxes every month. We are also expanding our social media outreach and are always on the lookout for that viral meme that will allow a core message to explode across cyber-space.